Create segments based on customer activity and purchases. This is more effective than sending generic (and general) emails to your entire list. Create personalized marketing messages: Because you know who bought what and when after looking at order histories, you can tailor your marketing messages in really specific ways.Customers who show an interest in a specific product may buy a related item when offered a coupon for the second product. You can offer tailored coupons and offers, too. Identify the customers who bought the dress, then send them a follow-up marketing email featuring a great pair of shoes that go perfectly with the outfit. Let’s say you filter your order history by specific product: in this case, maybe it’s a killer dress. Upsell and make specific recommendations: Customers who make one purchase from you are likely to make another in the future - especially if you make it easy for them and give them a nudge.Here are some ideas you can try once you use your POS to understand sales trends: You can look at the order history for your store and use that data for marketing purposes, too. Customers: Do certain customers buy certain items? Do they buy at particular times? What percentage are repeat buyers, and how many might you need to entice back by offering coupons, deals, or exclusive sales?.It can also inform how you organize your store (or your website), so that products frequently purchased together are displayed together. Products: Are there products that consistently outperform all others? What about items that never seem to sell at all? Do customers commonly buy certain products together?Īnalyzing product sales trends gives you the information you need to offer the right products to the right people.See if you can spot any date-related trends in your order history, and use that information to plan ahead to better manage your shop and inventory. Dates: Are there specific times during the month where sales increased in the past? What about the year as a whole - where were your slow periods? What about times when you sold much more than average?.The easiest way to put the data to use? Look for trends: Order histories are like a glimpse at what works and what doesn’t in terms of the products customers want to buy from you.
Use Insights Provided by a Customer’s Previous Orders
#CAN NUMBERS HELP A COMPANY HOW TO#
(So make sure your POS allows you to track this!) Step two? Knowing how to use this look into the past to boost sales in the future. A robust POS will allow you to browse using various data points, from the customer themselves to individual products and sales broken down for specific dates.Īs you and your staff make sales, create thorough customer profiles so that you can learn more about them and their shopping habits. You can find order history in your point-of-sale system. It includes the specific items they purchased and how much each costs, along with information about the customer and when they bought the products. Understanding Your Order HistoryĪ customer’s order history is a list of all the orders they’ve placed with your business in the past. To get insight on what works and what doesn’t when it comes to making sales, look to the past and evaluate your customers’ order histories. You don’t have to do so much guesswork when you have the right data - and you know how to use. Should you send out more coupons (and to which customers) or run different sales (and for which products)? It’s hard to tell which path would lead to the most sales, and you may end up randomly guessing at the best tactic for your business.īut using data generated from past sales can help you create a strategy to increase revenues so you can stop feeling like you’re playing darts blindfolded. But it’s easy to get lost in the possibilities because there are countless things you could try.
Many retailers focus on looking forward and seeking new, fresh ways to make more sales. Do you know what your customers bought six months ago?